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DOOH in Retail Just Got a Glow-Up – And the DSPs Are Fighting for Shelf Space

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Aug 18, 2025

DOOH in Retail Just Got a Glow-Up – And the DSPs Are Fighting for Shelf Space

Forget shelf wobblers – your media plan is the new point-of-sale battleground.

David Sargant
David Sargant
United Internet Just Went Full Bond Villain

AdTech

+2

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Aug 7, 2025

United Internet Just Went Full Bond Villain

Ignore at your own risk. Germany’s broadband giant just turned its DSP whisper into a boardroom scream.

David Sargant
David Sargant
ChatGPT is Now The Worst Kind Of Friend At Brunch

AdTech

+2

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Aug 5, 2025

ChatGPT is Now The Worst Kind Of Friend At Brunch

700-million weekly users later, OpenAI realises your parasocial relationship with a chatbot might not be ‘thriving’.

David Sargant
David Sargant
Women’s Football: The Data You Can’t Afford to Ignore

AdTech

+3

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Aug 1, 2025

Women’s Football: The Data You Can’t Afford to Ignore

6 billion ads. €128 million revenue. One media moment that just made your 2025 plan look irrelevant.

David Sargant
David Sargant
Google Just Replaced Your Job With a Button

AdTech

+2

/

Jul 28, 2025

Google Just Replaced Your Job With a Button

Generative AI, keywordless search, and 27% uplift. Oh, and maybe a federal breakup.

David Sargant
David Sargant
Office Screens Are Secretly Booking Your Boss’s Next Business Trip

DOOH

+3

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Jul 25, 2025

Office Screens Are Secretly Booking Your Boss’s Next Business Trip

68% Book Business Trips at Work and You’re Still Wasting Budget on Airports?

David Sargant
David Sargant
View TV’s AdStudio Wants to Be Your Favourite Ad You Never Noticed

AdTech

+3

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Jul 24, 2025

View TV’s AdStudio Wants to Be Your Favourite Ad You Never Noticed

Because interrupting The Godfather with a toothpaste ad is still a crime

David Sargant
David Sargant
Mobile Ate the Budget – And It’s Not Giving It Back

AdTech

+2

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Jul 23, 2025

Mobile Ate the Budget – And It’s Not Giving It Back

Programmatic’s 2025 glow-up has one name: Mobile. The rest of you can fight for scraps.

David Sargant
David Sargant
Netflix Just Rewired The Entire Entertainment Industry

AdTech

+2

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Jul 22, 2025

Netflix Just Rewired The Entire Entertainment Industry

From El Eternauta to mid-roll mind control, here’s how Netflix turned your binge into a beta test.

David Sargant
David Sargant
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